Recovery has become one of the most important conversations in modern fitness. Whether you’re chasing a faster 10K time or just getting started on your running journey, what happens after your workout matters just as much as the session itself.

That’s where First Choice High Protein Recovery comes in – a ready-to-drink protein solution designed specifically to help runners and athletes push past possible.

Built for people who want to train harder, recover smarter and live better, First Choice High Protein Recovery combines convenience, great taste, and scientifically backed nutrition in one easy-to-enjoy drink.

Nutrition by numbers
People are quickly realising the value of protein in their training and daily life. According to research conducted by Kantar and Mintel, 37% of South Africans actively look for high-protein content when shopping for food – a figure that has increased by 10% since 2019. In addition, 81% of South Africans say their food choices are driven by good nutrition, while 86% carefully consider how daily choices affect their physical health.

Protein that fits your training plan
First Choice High Protein Recovery is specially formulated with high-quality milk protein concentrate consisting of 80% casein and 20% whey protein. This combination of both fast- and slow-release proteins supports your recovery throughout the day.

Whey protein is rapidly absorbed by the body, making it ideal immediately after a run…

Whey protein is rapidly absorbed by the body, making it ideal immediately after a run when muscles require fast nutritional support for repair and recovery. Casein, meanwhile, digests more slowly and provides a steady release of amino acids over time, helping to support muscle recovery and reduce muscle breakdown throughout your training plan.

High Protein Recovery also contains branched-chain amino acids (BCAAs), including leucine, isoleucine and valine, which are essential for muscle protein synthesis, energy production and post-workout recovery.

More than just a muscle-builder
It’s not hard to see why the High Protein Recovery is endorsed by professional athletes like South African Tag Rugby player Kyle Saunders and sports nutritionist Candice de Mendonca. Available in a variety of indulgent flavours, including Chocolate, Strawberry Vanilla, Peanut Butter, Banana Crème and Salted Caramel, the range proves that functional nutrition doesn’t need to compromise on taste.

Besides the whey/casein and BCAA content, High Protein Recovery is high in calcium, low in fat and has no added sugar or preservatives. It is also fortified with essential vitamins, including vitamins B1, B3, B7, B9 and B12.

Convenience remains central to the range’s appeal. No mixing, measuring or messy scoops are required – simply shake, twist and enjoy. The resealable, fully recyclable packaging also makes it easy to consume on the move, whether after a track run, a treadmill session or just a busy day.

High Protein Recovery is just one part of First Choice’s protein-powered portfolio. For more information on the First Choice High Protein range, visit www.highprotein.co.za.

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