ADIDAS 4DFWD – DESIGNED TO MOVE YOU FORWARD

A unique technology harnessing downward forces to create forward motion


ADIDAS |

Every stride encounters a resistant-braking force as the foot makes contact with the ground. What if this force can be used to assist rather than slow down the runner? 

Introducing the adidas 4DFWD.

The 4D has been an icon of design and manufacturing since it was introduced in 2017, and is one of the largest applications of 3D printing in history with millions printed and sold worldwide. 

Now the 4D has leapt forward once again with the new 4DFWD midsole made with the Carbon DLS™ process. The 4DFWD uses Carbon’s latest high-performance resin optimised for forward motion and a smoother transition delivering a unique running experience.

 

 

1 IN 5 MILLION

The beauty of the adidas 4DFWD technology is that the 3D printing can be expressed in countless patterns and designs. adidas tried over 5-million 3D printed lattice structures that make up the midsole and eventually found the one they were looking for. A structure that, when compressed with downward pressure, expands back to its original shape in a forward motion.

So now, with every stride, part of the force of your foot making contact with the ground is being redirected into forward motion.

More Energy: The less effort you need for forward motion, the more energy is saved and the faster or longer you can run.

Fine Tuned: This 4DFWD experience results in a smooth transition and a ‘gliding forward’ feel to your run.

 

adidas 4DFWD

 

To mark the shoe’s release, adidas is launching the Take It Forward Challenge where runners or walkers of all abilities are challenged to complete 30km in three weeks in the adidas Running app (download for Apple/Android).

Sign up for the Take It Forward Challenge and then run or walk outdoors or on a treadmill between 10-31 August. And if you’re looking for a holistic training plan to help you get to that total of 30km, adidas Runners has you covered with a free virtual programme comprising of training, running and nutrition sessions.

 

 

Find the adidas 4DFWD online, in adidas concept stores and select sports retailers, or follow the @adidasZA #adidas4DFWD conversation on Instagram.

 

READ MORE ON: adidas adidas 4DFWD running shoe

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