The Latest from Under Armour Offers Much More Than Just A Running Shoe

Under Armour's new HOVR Machina is softer, faster, lighter - made for peak performance, whatever the distance. Plus, you can win one of three pairs!


This post is sponsored by Under Armour |

Whether you’re training for a marathon or looking to improve your 5k PB, having a running shoe that can keep up with your goals (and provide you with that extra edge) is a must. But as runners we’re often forced to choose between a high-cushion shoe for longer distances, and a lightweight racing shoe for faster running. Thanks to Under Armour’s newest addition, you can now have both.

Under Armour HOVR Machina

The new Under Armour HOVR Machina mixes the speed of a racing shoe with the comfort of a long-distance trainer. Combine that with real-time Form Coaching and you’re set to ace your goals in 2020. Here are the features you’ll love…

  • Neutral shoe: Perfect for runners who need a balance of flexibility and cushioning
  • UA HOVR™ technology provides ‘zero gravity feel’ to maintain energy return that helps eliminate impact
  • Compression mesh Energy Web contains and moulds UA HOVR™ foam to give back the energy you put in
  • Engineered mesh upper is extremely lightweight & breathable for ultimate speed
  • Sprint spike-inspired carbon-filled Pebax® speed plate for increased return & more powerful push-offs
  • Solid rubber outsole covers high impact zones for greater durability with less weight
  • Carbon rubber pods under the heel deliver greater traction and durability at high-impact strike zones
  • Offset: 8mm
  • Light weight. Average weight for men: 283.4g; and women: 240.9g

But wait, there’s more!

UA HOVR™ Machina is more than a running shoe. Yes, it gives you soft energy return and speed with the Pebax® propulsion plate, but it also coaches you. All of the footwear in Under Armour’s 2020 run suite, including the new UA HOVR Machina, come digitally connected, allowing runners not only to track and analyse their runs, but also to gain unprecedented insight into their running form. By tracking your stride length, cadence, and more it gives you real-time, personalised tips to help make running feel easier.

With UA connected footwear and real-time Form Coaching, you’re essentially getting a personalised coach.

“With UA connected footwear and real-time Form Coaching, you’re essentially getting a personalised coach, who gives instantaneous feedback to help you reach your goals. We’ve tested this feature with runners at all levels of the sport, and now also offer additional post-run data, such as foot strike angle and ground contact time, to give runners more insight than ever before”, says Ben McAllister, Senior Director, of MapMyRun & Connected Footwear.

Love all the features of the Machina? Enter below and you could become one of three first-time tester’s of the shoe.*

Win 1 of 3 pairs of the new Under Armour HOVR Machina

UA HOVR Machina is available at all Under Armour Brand House stores from 20 February 2020, at a purchase price of R2,999.
For more information, visit: www.underarmour.com
TERMS & CONDITIONS: *Entries close on 12 March 2020. Winners will be chosen by means of a random-number generator from all correctly answered entries. Prizes are limited to three winners only. No correspondence will be entered into. Prizes are not transferable and may not be converted into cash. The three winners will need to do a post or video about them trying out the shoe with a quote giving feedback on the shoe. This will be posted to Runners World’s social media. Feedback is an essential part of winning the prize. If email addresses are provided, you may receive promotional information from Media24 and/or competition sponsor. Winners will be notified by telephone or email, and will forfeit prize if unreachable or if prize is not claimed within one week of notification.

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