Are you ready to run with greatness? Whether you’re lacing up your shoes, cheering from the sidelines or chasing your own personal fitness goals – Cell C is calling all champions to step up and win big!

As proud sponsors of the iconic Comrades Marathon since 2024, Cell C is celebrating the unstoppable human spirit – that grit, that grind, that go-again energy that makes Comrades more than just a race. It’s a symbol of resilience, passion and pure determination. And in 2025, we’re taking it up a gear.

Introducing: “The Ultimate Human Race Deserves the Ultimate Fitness Package” – an electrifying campaign that puts the power in your hands to win one of FIVE premium fitness bundles worth R50 000 each! That’s right – we’re talking about next-level training gear, smart watches and equipment to keep you pushing boundaries and crushing goals.

It’s our way of rewarding those who dare to dream big and hustle hard.

Entering is as easy as 1, 2, 3:

1.  Sign up with Cell C
2. Upgrade your plan
3. Or simply *dial 141# to recharge and enter

It’s that simple. No marathon required – just a passion for progress.

This isn’t just a giveaway. It’s a celebration of YOU – the early risers, the late-night trainers, the everyday warriors. The ones who never quit. The ones who believe that nothing should stop you.

At Cell C, we don’t just back the race – we back the runner. We’re on the ground, on your side, and in your corner every step of the way. So whether you’re running the Comrades or running your own race, know this: We’ve got your back.

So come on, switch to Cell C, fuel your fire and join the movement that’s empowering South Africans to go further, faster and stronger. The Comrades might be the Ultimate Human Race – but your victory starts with the next step.

Nothing Should Stop You.

ENTER NOW

READ MORE ON: #TheUltimateHumanRace competition comrades