Performance Sunglass Brand, Rudy Project, Relaunches in SA


Rudy Project eyewear has protected and enhanced the vision of some of the world’s top athletes – and regular Joes like the rest of us – since 1985. The renowned brand is synonymous with high-quality sports eyewear and has now taken a significant stride into a promising future here in South Africa.

Driven by the pursuit of excellence, and drawing from years of experience, the Rudy Project collection elevates the performance of athletes at every level. All their products masterfully blend cutting-edge technology and aesthetically -culpted design – along with Italian styling and attention to detail – to make some of the world’s best eyewear, and hi-tech prescription solutions, along with a broader range of sports gear.

Rudy Project Listens and Learns
By using athlete feedback, Rudy Project has developed unique products with the latest designs, aerodynamics and technology. For this reason, it supports and offers gear solutions to thousands of professional athletes and sports enthusiasts around the world.  The end result is a collection of products that elevate the athlete’s safety, comfort and, above all, performance in any field of play.

Founded in Treviso, Italy in 1985, Rudy Project has been a global leader in the field of sports eyewear for over 30 years. While the Italian firm has retained a presence in South Africa for much of that time, a change in distributorship in 2023 has spread the sales footprint more broadly across the country, and brought with it a renewed commitment to after-sales service and warranty management.

Internationally, athletes’ unwavering preference for Rudy Project is fuelled by compelling brand promises:

  • Advanced Technology
  • Elevated performance
  • A seamless blend of style and functionality.
  • Outstanding customisation
  • Advanced eye protection
  • RIDETOZERO sustainability programme
  • Strong reputation

Visit to browse the wide range of stylish, functional equipment or get hold of the new distributors below for more information:

Erna Kennedy
083 675 1610

Customer Care
067 422 3135

Rudy Project SA is set to become a customer-centric company, dedicated to exceptional sales and after-sales service.

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