Beet Your Personal Best

Beet It Sport, the natural nitrate supplement is now available in South Africa.


Using 100% natural ingredients and an innovative concentration process, Beet It Sport delivers a consistent 400mg dose of dietary nitrate derived solely from concentrated beetroot juice, packed into a pocket-sized 70ml shot.


The launch in South Africa comes after a successful double award-winning year for Beet It Sport, with their Nitrate 400 shots winning ‘Best Pre-workout Product’ and ‘Best Sports Drink’ at the 2020 European Sports Specialist Nutrition Awards.

How does it work?

Natural nitrate is converted to nitrite by bacteria on the tongue.  As nitrite enters the bloodstream it is converted to nitric oxide.  Nitric oxide is a vasodilator (it opens/dilates blood vessels) responsible for boosting blood flow which increases oxygen supply to the working muscle and enhancing endurance.  In 2018, the International Olympic Committee concluded that dietary nitrate supplementation has been associated with up to:

25% increase in exercise time to exhaustion

5% improvement in sprint performance

3% increase in time-trial performance


Each Beet It Sport Nitrate 400 Concentrated Beetroot Shot contains:

Concentrated beetroot juice (98%),

lemon juice (2%) made from concentrates.

Usage Guidelines: 

Consume 1 or 2 shots one to three hours before training and up to six days before competition or race day.

Beet It Sport is Informed Sport certified, which means every batch of product is tested by LGC’s world-class sports anti-doping laboratory for contamination against a broad range of banned substances in sport.

Beet It Sport is an Official Partner to the world-famous NN Running Team, who collectively hold the 5000m, 10000m, 15000m (Joshua Cheptegei), half marathon (Geoffrey Kamworor) and marathon (Eliud Kipchoge) world records. Kipchoge drank Beet It Sport in the run-up to his marathon world record of 2:01:39 in Berlin, 2018.  

Where to buy it in South Africa:


Purchase instore:

Specialized Bike Store Tygerberg:  86 Edward Rd, Bo Oakdale, Cape Town, 7530

Specialized Bike Store Stellenbosch: 33 Canterbury Ln, Paradyskloof, Stellenbosch, 7600


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