“Never Too Late,” a cinematic documentary that follows the extraordinary journey of Johannesburg-based Zimbabwean ultra-trail runner Admire Muzopambwa from Harare to international start lines, premiered on Foolhardy’s YouTube channel this past Sunday, 15 March.

“It’s never too late to begin anything…

Award-winning filmmaker Warrick Leach tells Admire’s inspiring story, proving it’s never too late to chase your dreams. Leach brings a finely-tuned blend of creative direction and brand strategy, sculpting visual narratives that make sport feel alive. His documentary work has been recognised internationally for its authentic storytelling approach.

Finding running at 35 while working as a private chef in Johannesburg, Admire’s story challenges conventional narratives about late starts in elite sport. What began with early morning runs with his employer, motivated as much by coffee and croissants as by fitness, has evolved into a career competing on the world stage as part of the ASICS Trail Team.

“It’s never too late to begin anything,” Admire reflects in the film. “I didn’t even think I was going to be in a running space. But at 35, I found myself running again and being in this state, being fit, consistently programming everything in the way that I want.”

The 23-minute documentary captures Admire’s participation in the RMB Ultra-Trail Cape Town (UTCT), one of the most challenging races in the World Trail Majors Series. Through intimate interviews and stunning race footage, the film reveals a story of endurance, steady courage, and choosing to keep going when the world expects you to stop.

Admire’s journey from Zimbabwe to South Africa in 2013 was driven by necessity and the need to support his family. His sister, already working in South Africa, helped him transition to Johannesburg, where he found work as a private chef. It was his employer, a keen cyclist, who first invited him to run.

“My boss said to me, ‘Admire, if I give you running gear and buy your shoes, would you run with me in the morning? I just want someone for company,'” Admire recalls. “At that time, it was very hard for me because we would run a kilometre and I would be panting.”

From those humble beginnings, Admire’s progression has been remarkable. His first marathon time wasn’t fast at all; he did a 4:13. Following that, he wrangled a substitute entry into the Comrades. Then, like for much of the world, everything changed in 2020 when COVID-19 halted road running. That’s when he discovered trail running, which was a natural fit for someone who grew up chasing cattle through the bush in rural Zimbabwe.

“When we grew up, we had cattle, so you’re running in the bush chasing cattle and goats. Trail running gave me that same feeling, like this is normal to me compared to the road,” he explains.

Since transitioning to trails, Admire has built an impressive résumé, including a UTD (Ultra-Trail Drakensberg) (GCU65) win, paired with victories at AlUla (100km) and Pass2Pass (100km) in 2025, as well as strong performances at events like Mountain Ultra Trail (170km – 2nd Place). His sights are now set on Ultra Trail Mont Blanc, the flagship race of the UTMB World Series.

“I didn’t grow up dreaming of running. I found it later in life,” Admire says. “I didn’t need to always be number one. I just want to run amongst the best in the world. And UTCT is a test to show that it’s never too late to begin.”

Samuel Kuhn, Co-Founder of Foolhardy, commented: “Admire’s story represents everything we believe in at Foolhardy: authentic impact, resilience, and the power of sport to transform lives. His journey from Warren Park to competing on the global stage isn’t just about athletic achievement; it’s about what’s possible when someone believes in you, and you refuse to give up on yourself. We’re honoured to help share this story with the world and showcase how late beginnings can turn into life goals.”

The documentary, directed by award-winning filmmaker Warrick Leach, takes a human-first approach to storytelling. Leach’s previous work, “Unleashed | Transforming Fear to Freedom Through Surf,” was awarded Best Emerging Film in The Art of Documentary One Day Doc Competition. 

“Never Too Late” features support from Admire’s sponsors ASICS, Wintergreen Sport, Boonies Sunglasses, and Revive, who allow Adie to do what he does best.

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