Merrell Announces Major Sponsorship with Team Songlines

African Adventure Racing World Series Champions Set To Compete at World Championships


Merrell |

Merrell, a leading global footwear company, and Team Songlines, the recently crowned African Adventure Racing World Series Champions, have announced a partnership for the upcoming adventure racing season in South Africa and at World Champs in Paraguay in September.

“We are very proud to be sponsoring such an incredible team,” says Liezel Jooste, Marketing manager at Medicus Shoes. “We look forward to working with Team Songlines and leveraging our products and experience in Adventure Racing sponsorship to help them take on world’s best adventure races both at home and abroad.” 

@Kelvin Trautman

“This team, made up of some of South Africa’s top multisport athletes, live and breathe exploration and adventure, and these are exactly the qualities that align with Merrell’s values. Here at Merrell, we like to encourage a lifestyle of outdoor adventure, fitness, fun, and overall, the enjoyment of nature and all that it has to offer. And we support this lifestyle by designing the correct footwear and apparel that is sure to keep you going on your journeys.”

Adventure Racing is an extremely demanding sport, not only on one’s time and effort but also on equipment.

“As we embark on this next step of the Team Songlines journey, we couldn’t be happier to welcome Merrell to our family,” says Team Songlines captain, Kelvin Trautman.  “Adventure Racing is an extremely demanding sport, not only on one’s time and effort but also on equipment. As a team, we see huge value in using gear that is only the most durable, technical, and lightweight. We feel having Merrell’s support here, quite literally under our feet, and in general, is a huge step forward for us.”

@Bruce Viaene

Team Songlines next adventure race is Expedition Africa Lesotho, a 500km race across the mountain kingdom of Southern Africa starting on 3 April 2022. The team then has a few local races, part of the African Adventure Racing World Series, before heading to Paraguay in September for the Adventure Racing World Champs.

READ MORE ON: adventure racing merrell sponsored

Copyright © 2024 Hearst
..