With its Shoes For Good initiative now in its fourth year, Jack Black’s Brewing Co. is excited to announce that, thanks to popular demand, it’s here to stay as an always-on initiative throughout the year and beyond.

Traditionally, this campaign was tied to the RMB Ultra-Trail Cape Town build-up, where Jack Black collected previously loved shoes in exchange for their signature beer. With over 1200 pairs of shoes collected by various running crews, the initiative has become an always-on effort in collaboration with NGOs in need.

The mission remains the same: To collect used and new running shoes to support those in need.

The Sneaker Shack will be stepping up to play a vital role, ensuring that each pair of donated running shoes is refreshed and ready for their new owners.

The mission remains the same: To collect used and new running shoes to support those in need. Each partner location will be choosing its own NGO to collaborate with to ensure that the support reaches a wide range of communities.

Donations are welcomed year-round at the following Cape Town and Johannesburg locations from September:

• The Nine Four

• Gonzo Running Crew

• Kom Run Club

• The Gone Store

• Must Love Hills

• Tuesday Trails

• The Sneaker Shack, Kloof Street

• Jack Black’s Taproom

JHB locations:

• The Sneaker Shack, Rosebank

• Benchwarmers

This initiative is an invitation to everyone to participate in a collective effort to support, uplift and empower. To keep up with Jack Black’s initiatives, follow the brand on Instagram or Facebook.

For more information visit Jack Black Beer

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