Under Armour Releases Upgrade On Popular HOVR MACHINA
Following the success of the original Under Armour HOVR Machina, launched in 2020, the new and improved Machina 2 takes run coaching to the next level and comes complete with an embedded chip that allows runners to connect with the UA MapMyRun app to access a bevvy of features. These features include Form Coaching, cadence and gait tracking, audio coaching, interval training and tracking, and more.
The UA HOVR Machina 2 mixes the speed of a racing shoe with the comfort of a long-distance trainer. The original Machina was designed to be a high-end trainer or entry-level racing shoe and is UA’s first plated shoe. The new Machina 2 is Under Armour’s highest cushioned shoe to date. It is a neutral shoe designed for runners who need a balance of flexibility and cushioning and provides a soft, energy-efficient ride with a propulsion plate built-in for added springiness.
TOP 3 FACTS ABOUT THE MACHINA 2:
- Improved Energy Return: Cushioning is known to improve running energy, a factor that can make a difference of several minutes when it comes to marathon racing. UA HOVR™ foam + mesh Energy Web has been uncaged with more cushioning.
- Fast function, Soft feel, Lightweight: What gives the UA HOVR Machina 2 its fast-feeling is its propulsion plate.
- The 2-pronged carbon-filled Pebax® spring plate helps runners get up on their toes for a snappy transition.
- Data-Driven Coaching: All of the footwear in Under Armour’s run suite, including the UA HOVR Machina 2, come digitally connected, allowing runners not only to track and analyse their runs but also to gain unprecedented insight into their running form. All of these features are available with the seamless, easy-to-use connection to MapMyRun. Connect seamlessly with UA Map My Run for personalised coaching based on your pace, cadence, stride length and distance with or without your phone.
The UA HOVR Machina 2 was launched globally in 2021 and is currently available in Under Armour Brand Houses around South Africa at a retail price of R3299.
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