adidas’s New Adizero SL: More Speed For Less Cost


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Watching runners in Adizero shoes break seven world records in the past two years has not only been exciting to watch, but a solid validation of the technology built for speed. Now, adidas is leveraging some of its ground-breaking race technology with the launch of the new Adizero SL.

The ‘S’ and ‘L’ stand for super light and the shoe is designed to help any runner propel their training to the next level. The Adizero SL aims to make the technology accessible to their elite squad, and available to more runners by introducing this shoe at a lower price point.

 The Tech Of Speed
Made for runners, by runners, the Adizero SL is designed for breaking PBs: 

  • LIGHTSTRIKE PRO DROP-IN AT THE FOREFOOT: Lightstrike Pro foam, also used in the record-breaking Adios Pro models, is strategically inserted in the forefoot area, designed to propel runners onto their next step.
  • LIGHTSTRIKE EVA MIDSOLE FRAME: The lightweight Lightstrike EVA midsole frame provides maximum cushion and protection to the midsole construction, allowing runners to focus on their next stride.
  • ENGINEERED MESH UPPER AND PADDED TONGUE: An engineered mesh upper and padded tongue means runners can feel locked-in during high-speed runs while, at the same time, feel maximum comfort.

adidas adizero SL

Simon Lockett, Global Category Directory Running Footwear at adidas, commented: “The launch of the ADIZERO SL represents our continued commitment to our running community as we offer them a great daily trainer. We’re excited to help runners go faster than ever before as they take advantage of a shoe that includes some of the industry-first technology that has helped the likes of Peres Jepchirchir and Tamirat Tola smash World Records.”

Jepchirchir, reigning Olympic Champion and three-time World Record holder, commented: “During the winter months, in the lead-up to big races in spring and championships in summer, that’s when you have to put in the hardest work in training. Having the right shoes on my feet allows me to maximize my training when it counts the most. Whenever I put on my Adizero SLs, I feel equipped to run fast.

 The new Adizero SL launches in two different colourways – pulse mint for women and lucid blue/lucid fuchsia for men and is available in-store, online HERE and on the free adidas app. For more information, follow the @adidasZA #ADIZEROSL conversation on Instagram. 

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