For too long, running shoes have been made for men and then redesigned to fit a woman’s foot shape. This season, PUMA is rewriting that narrative with the Run XX NITRO, a running shoe made for her.

Named after the woman-specific double X chromosome DNA sequence, the Run XX stands behind PUMA’s ‘Run for Her’ positioning to prioritise female runners’ needs. In collaboration with the University of Massachusetts Biomechanics Lab, PUMA launched a research study recruiting 224 runners who logged more than 57 000km over eight weeks. The result: 81% of women in the study preferred the Run XX over the control shoe and said they liked the cushioning and responsiveness of the Run XX over the control.

Featuring an updated fit that hugs a woman’s foot at the heel, instep, and arch the running shoe’s new, firmer NITRO midsole is the perfect balance of durable and lightweight technology while Puma’s RUNGUIDE support tech promotes proper alignment and increased stability for longer distances.

Tech Specs:

• Stack Heights: 23mm forefoot / 31mm heel
• HTD: 8mm (including sock liner)
• Weight: 216 grams (women’s UK 4.5)
• Key Technologies: NITRO Foam, PUMAGRIP, and RUNGUIDE

The Run XX NITRO is now available on PUMA.com and selected PUMA stores for R3200.

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