A Collaboration of Spirit
Jack Black's Finish Line Brew launched at RMB UTCT.
The RMB UTCT took place this past weekend, and despite all the challenges that Mother Nature threw our way, we were still on site to hand every finisher their beer! It’s definitely our favourite event of the year, and it’s always an absolute honour to share in all the special moments with everyone involved.
we’re beyond stoked that we got to hand a Finish Line Brew to every single runner as they crossed that finish line
The Finish Line Brew: A Collaboration of Spirit
At Jack Black, we strongly believe in the power of collaboration – the opportunities it unlocks and the impact we’re able to have when it’s done together with the right partners. In partnership with RMB UTCT we’re super excited to launch The Finish Line Brew, a celebration of trail running, community, and that unbeatable feeling of crossing the finish line.
We’ve been part of RMB UTCT for a few years now, and can honestly say we are inspired by the trail running community – their passion, grit, and love for the outdoors. It’s such an incredible space to be part of – the people we meet, the stories we share, and the collective passion for adventure that ties it all together. This race truly embodies the celebration of trail running.
The whole weekend was electric – from the race organisers and sponsors to the runners, families, friends, medics, and aid station crews. Every single person radiated positive energy, all sharing a deep love for the mountains and for running in what we believe is the most beautiful city in the world.
It’s been an absolute pleasure working with the RMB UTCT team on this project, and we’re beyond stoked that we got to hand a Finish Line Brew to every single runner as they crossed that finish line – celebrating that finish line feeling.
Remembering The Finish Line Feeling goes beyond crossing the physical line. It’s the feeling that continues long after the race – a celebration of the effort, the spirit, and the community that make it all possible.
READ MORE ON: Jack Black post race beer trail running South Africa Ultra-trail Cape Town (UTCT)
