This week adidas unveiled the latest member of its most iconic running shoe franchise – the Ultraboost Light. In response to consumer feedback, the new Ultraboost Light now has a ground-breaking new material at its core, Light BOOST.
Marking a decade since the introduction of BOOST technology, the new and improved Ultraboost Light benefits from 30% lighter BOOST material, resulting in a performance running shoe designed to offer energy return, plush cushioning, comfort and responsiveness.
Taking runners’ experiences into the account the all-new Ultraboost Light also boasts:
- A redesigned Linear Energy Point (LEP) found on the sole of the shoe, reworked to optimise responsiveness and working with the new Light BOOST material.
- PRIMEKNIT+ upper for an adapted fit that offers ultimate breathability and comfort.
- Continental™ natural performance rubber provides optimum traction in all weather conditions.
- A 10% lower carbon footprint* compared to previous versions.
To celebrate the 10th anniversary of BOOST technology, adidas is also revealing a special edition version of the adidas Ultraboost Light with a dedicated colourway. The 10th-anniversary edition comes in a primarily black colour, with black and yellow detailing – the same design that was found on the first-ever adidas silhouette with BOOST technology, the Energy Boost.
The new Ultraboost Light also has a 10% lower carbon footprint than previous Ultraboost models. From raw material extraction, processing, and packaging, all the way to when the product is bought, adidas calculate and communicate the carbon footprint, conforming to an internationally recognised standard.
The new Ultraboost Light launches in a white colourway, featuring solar red and core black detailing, and is now available from adidas concept stores countrywide, online HERE and on the adidas app.