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Under Armour Releases Upgrade On Popular HOVR MACHINA

Following the success of the original Under Armour HOVR Machina, launched in 2020, the new and improved Machina 2 takes run coaching to the next level and comes complete with an embedded chip that allows runners to connect with the UA MapMyRun app to access a bevvy of features. These features include Form Coaching, cadence and gait tracking, audio coaching, interval training and tracking, and more.

The UA HOVR Machina 2 mixes the speed of a racing shoe with the comfort of a long-distance trainer. The original Machina was designed to be a high-end trainer or entry-level racing shoe and is UA’s first plated shoe. The new Machina 2 is Under Armour’s highest cushioned shoe to date. It is a neutral shoe designed for runners who need a balance of flexibility and cushioning and provides a soft, energy-efficient ride with a propulsion plate built-in for added springiness.

TOP 3 FACTS ABOUT THE MACHINA 2: 

The UA HOVR Machina 2 was launched globally in 2021 and is currently available in Under Armour Brand Houses around South Africa at a retail price of R3299.

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