With uncomfortable shoes topping the list of runner’s biggest pain-points, according to new global study, adidas hopes to encourage people to enjoy their runs in comfort with the launch of its SUPERNOVA franchise. The updated colourways of the revamped SUPERNOVA franchise in fresh new hues are also sure to inspire joy on every run. Recoded in a distinguishable and vibrant Orange Spark, which will feature throughout adidas’ collections this year, the shoes are complemented by matching apparel pieces, including a men’s jacket, tee, shorts, cap and socks and a women’s hoodie, shirt, shorts, bra, cap and socks.
The SUPERNOVA franchise includes the award-winning SUPERNOVA RISE, alongside two new models available to buy for the first time: the SUPERNOVA SOLUTION and SUPERNOVA STRIDE. All three silhouettes feature adidas’ re-engineered super foam – Dreamstrike+ – inspired by the LIGHTSTRIKE PRO foam used in the record-breaking Adizero franchise, but with an updated formula to offer unparalleled comfort and cushioning.
Alongside the Dreamstrike+ foam, the three models feature:
SUPERNOVA RISE
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SUPPORT RODS: The sole of every Rise is packed with a system of dense bottom-loaded foam ensuring neutral support from heel to toe, for super-smooth transitions to help runs flow effortlessly.
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COMFORT HEEL FIT: A combination of softly supportive cushioned foam and gentle textile around the heel, working in tandem to hug the heel with comfortable support.
SUPERNOVA STRIDE
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CARRIER EVA: The forefoot cushioning is supported by a complementary carrier EVA, to ensure runners’ transitions are both dynamic and supportive.
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ADIWEAR OUTSOLE: An innovative outsole made of durable rubber provides optimal traction. We’ve even added strategically designed cutouts to ensure grip where you need it most.
SUPERNOVA SOLUTION
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STABILITY SUPPORT RODS: Dual-density support rods and optimized geometry on the medial side, for better support where runners need it.
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ADIWEAR OUTSOLE: An innovative outsole made of durable rubber provides optimal traction, with strategically designed cutouts to ensure grip where runners need it most.
All are designed to redefine the standards of comfort and built in response to the need for a comfortable everyday running shoe.