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RATES & SCHEDULES

POSITIONS 1-6 Insertions 7-12 Insertions
IFCDPS 62 500.00 60 000.00
IFC 32 700.00 31 300.00
IBC 31 400.00 25 400.00
OBC 36 600.00 35 100.00
INSERTIONS 1-6 Insertions 7-12 Insertions
FPFC 26 200.00 25 100.00
DPS 50 000.00 48 000.00
1/2PG 20 900.00 20 000.00
1/3PG 14 600.00 14 000.00

Guaranteed positions: Plus 15%
Group ad vertising deals: For more information on group advertising rates across 4 or more Touchline media titles, please contact Paul Goddard on Tel (021) 408-3992 / pgoddard@touchline.co.za
Michelle Dunn on Tel (021) 408-1203 / mdunn@touchline.co.za

Advertorials: R26 620, incl. production costs

Loose insert:
1-4 pages: R800 per 1000
5-8 pages: R820 per 1000
9+ pages: R900 per 1000

Bound / Stiched inserts:
1-4 pages R900 per 1000
5-8 pages R950 per 1000

Tip in: R1 100 per 1000

Belly Bands (Vertical Section): R980 per 1000

Inserts to Subscriber copies only: R1 800

PAGE DIMENSIONS

SIZES BLEED TRIM TYPE
DPS 282 x 432 276 x 420 240 x 372
FPFC 282 x 216 276 x 210 240 x 186
1/2V 282 x 111 276 x 105 240 x 93
1/2H 144 x 216 138 x 210 120 x 186
1/3V 282 x 76 276 x 70 240 x 62
1/3H 98 x 216 92 x 210 80 x 186
1/4H 75 x 216 69 x 210 59 x 186

REQUIREMENTS
Material: Two weeks after booking deadline. Cancellation: Same as booking deadline. Digital material only (PDF with all fonts ambedded and high resolution images of 240–300dpi). Sent on Quickcut, Websend or ISDN 021-421-1546. Proof: Hi-res satin Sherpa

(No liability is accepted for the result of material supplied without a satin Sherpa proof).

ISSUE APR MAY JUN JUL AUG SEP
ADVERTISING BOOKING CLOSE 13/2 20/3 17/4 15/5 12/6 17/7
ADVERT MATERIAL IN 20/2 27/3 24/4 22/5 19/6 24/7
IN STORE 18/3 22/4 20/5 17/6 15/7 19/8

ISSUE OCT NOV DEC JAN FEB MAR
ADVERTISING BOOKING CLOSE 14/8 18/9 16/10 13/11 11/12 15/1
ADVERT MATERIAL IN 21/8 25/9 23/10 20/11 18/12 22/1
IN STORE 16/9 21/10 18/11 15/12 20/1 17/2

READER PROFILE
64 000 readers (AMPS 2008A)
ABC: 16448 (Jan-June 2008)
Growing female readership (45%)
83.3% of readers are aged between 25 and 49
88.1% work full time; 46.8% have a R20 000+ personal income;
66.4% have two or more cars in their household; 26.2% run with an iPod (while only 0.8% of the urban population owns an iPod).
65.1% of readers are married or living with a partner; 52% have children.
48% of readers are LSM 9-10
‘Motivation and Inspiration’ are listed as the top reason to read RW, with ‘How To’ advice being the second most popular reason.
66.4% of readers bought something that was advertised in RW in the past year.
85.7% run to get or stay in shape; 53.4% prefer running between 11 and 21km.
Frequency of mag: 12 issues per year
14 editions reaching readers in more than 18 countries and a monthly readership of just over 5 million, makes Runner’s World the World’s Leading Running Magazine

Click here to download Runner's World ratecard in PDF format






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