The New Balance 890, featuring a unique, innovative and revolutionary new foam
compound, REVlite, is designed for the neutral runner who wants to run fast or feel fast in a lightweight package, without sacrificing durability, cushioning or support. The New Balance 890 will launch in July 2011 in three colours for men and two for women and retail for R1 099.
Weighing in at a mere 275 grams, the New Balance 890 is the lightest shoe of its kind in the neutral cushioning category, the fastest growing segment in the running shoe industry. To achieve this lightness, the shoe doesn’t sacrifice cushioning, stability or durability, nor does it reduce underfoot cushioning or greatly minimise the construction, the stack heights, or change the heel to forefoot drop. Instead, through use of the REVlite midsole foam, neutral runners have a surprisingly light running experience, but feel safe, secure and comfortable treating this shoe as their high mileage trainer.
ABZORB® cushioning crash pads work to absorb initial shock and provide the right amount of lateral release to guide the foot smoothly through toe off. Full ground contact through the midsole allows for very stable geometries, and provides inherent stability that can withstand pronation due to fatigue.
The 890 upper package is bold, edgy and eye-catching. The shoe cosmetics are confident with a modern appeal. No-sew upper materials hold the foot securely while adding to the surprisingly light experience. The shoe will also feature the name “Baddeley” and “Barringer” on the men’s and women’s version respectively. These names stand for Team NB runners Andy Baddeley and Jenny Barringer, who served as the inspiration for the design and development of these shoes.
The overall fit of the 890 is soft and supple with a dialed in midfoot wrap, an open and rounded vamp, and comfortable, irritation-free flex points. The 890 features a delicate package but still with all the protection and durability required to endure lots of miles.